We have BIG news! From countless hours of preparation to the world’s stage—experience the intense journey, unfiltered. The Flower Story takes you behind the scenes of the 2024 World Barista Championship, showcasing the dedication, skill, and passion of the competitors who bring coffee to life. Get ready to dive into the highs, lows, and everything in between. It will be available on YouTube November 15, 2024.

•
Grounding Green Grading in Sensory Science What if we’ve been judging coffee by its looks instead of its flavor? For over a century, coffee professionals…
