For Dave and Cole, competition is about more than winning; it’s about the journey. Over 15 years, they’ve invested time, effort, and resources in the world of coffee competitions, moving forward through each round, each loss, and each win. On their 8th and 9th attempts, they won the Canadian National Barista Championship—yet by then, it wasn’t just about the titles. These experiences shaped the entire direction of their business.

From running a small café to launching Rosso Coffee Roasters, sourcing unique beans, and making “competition coffee” accessible to all, every step traces back to what they learned on this path.

They compete because it challenges them to grow, connects them to the coffee community, and, ultimately, pushes them to make better coffee.

To share this journey and the front lines of the coffee industry, Dave and Cole offer a range of resources, including videos, podcasts, and a newsletter. Alongside their wins, they’ve coached many other competitors and now extend their expertise to anyone who wants to excel as a consultant or coach with them.